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, VP Sales

From the Flintstones to the Jetsons : Getting Backups Out of the Stone Age and onto the Tech Stage!

In the contemporary era, the traditional 9-5 work week, once popularized by Henry Ford nearly a century ago, is increasingly being questioned. In today’s fast-paced, interconnected world where real-time connectivity is the norm, the 9-5 work week has rapidly become outdated for many individuals.

A parallel can be drawn with traditional backup methods. While acknowledging the paramount importance of data, the conventional approach to data backup, dating back to 2005 in Peter Krogh’s 3-2-1 backup plan as outlined in ‘The DAM Book: Digital Asset Management for Photographers,’ is facing similar obsolescence.

Interestingly, even cherished aspects like photos have undergone simplification through tools like iCloud backups. However, when it comes to organizational data, the stakes are higher, encompassing risks such as disruption, GRC exposure, customer confidence, regulatory fines, and unforeseen costs for swift recovery. Time is of the essence, especially in the face of debilitating issues like ransomware attacks, prompting companies to reassess their strategies.

Despite the 20-year-old 3-2-1 plan’s resilience (3 copies, 2 media types, 1 copy offsite/disconnected), the evolving landscape of data size imposes significant challenges on companies, encompassing time constraints, impact, and unexpected costs. There is no luxury of a nine-month preparation period for a data breach.

One might wonder if there is a more efficient alternative. Indeed, there is.

Our partner, Cybrillance, has crafted an article delving into the inefficiencies and costs associated with traditional (3-2-1) backups. Additionally, a live webinar on this subject is scheduled for Nov 17th (please sign up soon, link below!).

Undoubtedly, data is the lifeblood of organizations, and backups are frequent. Without preempting Cybrillance’s comprehensive research, the key takeaway is striking: in a 3-2-1 scenario, safeguarding 5TB of data results in over 200TB of backed-up data. To put it simply, it’s comparable to paying for 200 gallons of gas to travel a mere 5 miles—a scenario nobody would willingly sign up for.

But the challenges don’t end there. Network performance and data transfer speed are critical factors influencing recovery time. Recovering 200+TB of data can take days, compared to navigating a .25% speed limit on your journey. For a factory, being down for nine days translates to substantial financial losses. The impact is tangible! In fact, this author experienced a two-week power outage during Hurricane Sandy in NJ, and the parallels to the Flintstones’ era were vivid! Translate that to a company having an outage due to ransomware for 2 weeks! Summary : Catastrophic!

In essence, the 3-2-1 strategy never accounted for time-sensitive data. Downtime translates to monetary losses for companies, emphasizing that data is not merely a commodity; its unavailability incurs significant costs, often in the millions.

Enter NeuShield Data Sentinel—a solution that can prevent these challenges. Cybrillance’s insightful analysis compares NeuShield with standard backup providers, cloud providers, and cloud providers with enhanced network bandwidth. The results are compelling:

– NeuShield achieves 5TB data recovery in less than an hour ($16,500).
– Standard backup provider: $26K with a 5-hour recovery time objective (RTO) at .25% data recovery.
– Cloud provider: $10K at .11% recovery in a 5-hour RTO.
– Cloud provider with additional bandwidth: $164K to recover 4TB of data in a 5-hour RTO.

While this may seem like a shameless plug, the reality is clear—NeuShield offers a genuinely efficient solution, and we encourage you to read the article and participate in Cybrilliance’s webinar to ask the tough questions. We look forward to your presence! Be there or be square, or should I say in my best Alan Reed voice … yabba dabba dooo!
Cyber Resilience Webinars (cybrilliance.com)